Today’s search engine results are different than yesterday’s results. In fact, search engines are constantly expanding and improving based on the searches that are run every day. Techniques that worked last year or last month for that matter, might not work today. There are hundreds of variables that can affect the results of this process.
In today’s search engine results page, local search is key. Think about the last time you ran a search on Google. Did you see a local map on the page? Changes are good if you were looking for a local service, a service in your geographical area, you did.
Search trends are now showing an increase in local search activities. In fact, research shows that 97% of all consumers now use online media when searching for a product and/or services in their local area.
Look at these interesting facts:
54% of Americans have substituted the internet and local search for their phone book.
80% of budgets are spent within 50 miles of the home.
73% of online activity is related to local content.
Having a website that ranks high in the search engines is great, but how does it tailor to local searchers? If your business is located in city A and a search is conducted 15 miles away in city B, does your website rank? If so, is the ranking page tailored to capture that lead for a different city?
Take a look at the below two web page snap-shots: Both pages look the same, but the copy, or text, is refined, so each page is unique and talks about a specific service for a specific geographical area.
This is what we do! Lercher Media Works offers complete website maintenance plans with white hat search engine optimization services. We build you a professional website for inbound marketing, which in turn will increase your website’s visibility and lead generation. From there we build a page for each of your services and service area to maximum your site’s visibility. Every page is targeted for lead generation and maximum visibility.
Is it time for you to begin using local search marketing?
See how we can help you with white hat search engine optimization and increase the visibility of your website today. Click here to learn more about our search engine optimization services!