In today’s world speed is everything. From finding a phone number to searching for a product or service online, the results must be fast. Whether a search is conducted on the go using a mobile device or at home from the comfort of your living room on a laptop, results time can be the difference in generating a lead or helping your competitor increase their business.
Even small numbers can have a big impact on your business. Let’s first start with the basics — availability: how available is your site to your visitors and potential customers? Does your website rank on Google page one? If so, where on page one, at the top within the first 5 results? The first step in attracting potential customers is visibility. Your website, just like your business, must be advertised. Having your website rank within page one of Google can increase your website traffic by double if not more.
It’s not good enough for your site just to be available — it also has to be fast. A study by the Aberdeen Research Group found that the average impact of a one-second delay meant a seven percent reduction in conversions.
The average online shopper expects your pages to load in two seconds or less. After a three second load time, up to 40% will abandon your site.
What about your mobile website performance? Do you have a mobile website? Slow load time is the #1 issue for mobile websites. 60% of mobile web users have had a problem in the past year when accessing a website on their phone and slow load time was the number one issue — experienced by almost three-quarters of those who had a problem. 51% of mobile web users also complained of mis-formatted content, and 43% complained of actions and links that did not work. More and more online searchers are searching from their mobile device. How does your website perform on a mobile device?
HOW IS YOUR WEB SITE PERFORMANCE AFFECTING YOUR CUSTOMERS’ EXPERIENCE?
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