Local Search on the Rise!

According to a recent study by BIA Kelsey reach group, online local searches have been moving above all other forms of advertising for the past 12 months.  As you see in the chart to the right, online local is well above other forms of advertising like yellow pages and newspapers. In fact 54% of Americans have substituted the internet and local search for their phone book. Predictions indicate that online local will continue to rise and with the crossover of social media like Facebook and Twitter, local searches will dominate other advertising forms.  

Research shows that 97% of all consumers now use online media when searching for a product and/or services in their local area and 80% of consumer’s budgets are spent within 50 miles of a their home.

Local Search Engine Optimization entangled with social media integration has become how people search today. There is a difference from a standard website page and a webpage that is customized for a local search. Click to see an example of a custom local page that was built only for website design in Little Rock Arkansas.

Having a well-designed, easy to navigate/use website that shows real people (testimonials) and builds a level of trust between your business and customers is key for any business that is thinking to expand to the internet or redesigning your company’s website.

Read more about local search on our Geo-Targeting article: http://lerchermediaworks.com/blog/?p=48

How can we help you generate the leads your business needs in this new age of searching?

Does your current website attract customers? Test your site today with Lercher Media Works’ 8 ways to test a website as a lead generation source. http://lerchermediaworks.com/8waystotestyoursite.php


Today’s search engine results are different than yesterday’s results. In fact, search engines are constantly expanding and improving based on the searches that are run every day. Techniques that worked last year or last month for that matter, might not work today. There are hundreds of variables that can affect the results of this process.

In today’s search engine results page, local search is key. Think about the last time you ran a search on Google. Did you see a local map on the page? Changes are good if you were looking for a local service, a service in your geographical area, you did.

Search trends are now showing an increase in local search activities. In fact, research shows that 97% of all consumers now use online media when searching for a product and/or services in their local area.

Look at these interesting facts:
54% of Americans have substituted the internet and local search for their phone book.
80% of budgets are spent within 50 miles of the home.
73% of online activity is related to local content.

Having a website that ranks high in the search engines is great, but how does it tailor to local searchers? If your business is located in city A and a search is conducted 15 miles away in city B, does your website rank? If so, is the ranking page tailored to capture that lead for a different city?

Take a look at the below two web page snap-shots: Both pages look the same, but the copy, or text, is refined, so each page is unique and talks about a specific service for a specific geographical area.

This is what we do! Lercher Media Works offers complete website maintenance plans with white hat search engine optimization services. We build you a professional website for inbound marketing, which in turn will increase your website’s visibility and lead generation. From there we build a page for each of your services and service area to maximum your site’s visibility. Every page is targeted for lead generation and maximum visibility.

Is it time for you to begin using local search marketing?

See how we can help you with white hat search engine optimization and increase the visibility of your website today. Click here to learn more about our search engine optimization services!

Click Here to View other search engine services we have to offer!