According to a recent study by BIA Kelsey reach group, online local searches have been moving above all other forms of advertising for the past 12 months. As you see in the chart to the right, online local is well above other forms of advertising like yellow pages and newspapers. In fact 54% of Americans have substituted the internet and local search for their phone book. Predictions indicate that online local will continue to rise and with the crossover of social media like Facebook and Twitter, local searches will dominate other advertising forms.
Research shows that 97% of all consumers now use online media when searching for a product and/or services in their local area and 80% of consumer’s budgets are spent within 50 miles of a their home.
Local Search Engine Optimization entangled with social media integration has become how people search today. There is a difference from a standard website page and a webpage that is customized for a local search. Click to see an example of a custom local page that was built only for website design in Little Rock Arkansas.
Having a well-designed, easy to navigate/use website that shows real people (testimonials) and builds a level of trust between your business and customers is key for any business that is thinking to expand to the internet or redesigning your company’s website.
Read more about local search on our Geo-Targeting article: http://lerchermediaworks.com/blog/?p=48
How can we help you generate the leads your business needs in this new age of searching?
Does your current website attract customers? Test your site today with Lercher Media Works’ 8 ways to test a website as a lead generation source. http://lerchermediaworks.com/8waystotestyoursite.php