Local Search on the Rise!

According to a recent study by BIA Kelsey reach group, online local searches have been moving above all other forms of advertising for the past 12 months.  As you see in the chart to the right, online local is well above other forms of advertising like yellow pages and newspapers. In fact 54% of Americans have substituted the internet and local search for their phone book. Predictions indicate that online local will continue to rise and with the crossover of social media like Facebook and Twitter, local searches will dominate other advertising forms.  

Research shows that 97% of all consumers now use online media when searching for a product and/or services in their local area and 80% of consumer’s budgets are spent within 50 miles of a their home.

Local Search Engine Optimization entangled with social media integration has become how people search today. There is a difference from a standard website page and a webpage that is customized for a local search. Click to see an example of a custom local page that was built only for website design in Little Rock Arkansas.

Having a well-designed, easy to navigate/use website that shows real people (testimonials) and builds a level of trust between your business and customers is key for any business that is thinking to expand to the internet or redesigning your company’s website.

Read more about local search on our Geo-Targeting article: http://lerchermediaworks.com/blog/?p=48

How can we help you generate the leads your business needs in this new age of searching?

Does your current website attract customers? Test your site today with Lercher Media Works’ 8 ways to test a website as a lead generation source. http://lerchermediaworks.com/8waystotestyoursite.php

Geo-Targeting

Today’s search engine results are different than yesterday’s results. In fact, search engines are constantly expanding and improving based on the searches that are run every day. Techniques that worked last year or last month for that matter, might not work today. There are hundreds of variables that can affect the results of this process.

In today’s search engine results page, local search is key. Think about the last time you ran a search on Google. Did you see a local map on the page? Changes are good if you were looking for a local service, a service in your geographical area, you did.

Search trends are now showing an increase in local search activities. In fact, research shows that 97% of all consumers now use online media when searching for a product and/or services in their local area.

Look at these interesting facts:
54% of Americans have substituted the internet and local search for their phone book.
80% of budgets are spent within 50 miles of the home.
73% of online activity is related to local content.

Having a website that ranks high in the search engines is great, but how does it tailor to local searchers? If your business is located in city A and a search is conducted 15 miles away in city B, does your website rank? If so, is the ranking page tailored to capture that lead for a different city?

Take a look at the below two web page snap-shots: Both pages look the same, but the copy, or text, is refined, so each page is unique and talks about a specific service for a specific geographical area.

This is what we do! Lercher Media Works offers complete website maintenance plans with white hat search engine optimization services. We build you a professional website for inbound marketing, which in turn will increase your website’s visibility and lead generation. From there we build a page for each of your services and service area to maximum your site’s visibility. Every page is targeted for lead generation and maximum visibility.

Is it time for you to begin using local search marketing?

See how we can help you with white hat search engine optimization and increase the visibility of your website today. Click here to learn more about our search engine optimization services!

Click Here to View other search engine services we have to offer!

Performance Matters

Website Page Responce TimeIn today’s world speed is everything. From finding a phone number to searching for a product or service online, the results must be fast. Whether a search is conducted on the go using a mobile device or at home from the comfort of your living room on a laptop, results time can be the difference in generating a lead or helping your competitor increase their business.

Even small numbers can have a big impact on your business. Let’s first start with the basics — availability: how available is your site to your visitors and potential customers?  Does your website rank on Google page one? If so, where on page one, at the top within the first 5 results? The first step in attracting potential customers is visibility. Your website, just like your business, must be advertised. Having your website rank within page one of Google can increase your website traffic by double if not more.  

It’s not good enough for your site just to be available — it also has to be fast. A study by the Aberdeen Research Group found that the average impact of a one-second delay meant a seven percent reduction in conversions.

The average online shopper expects your pages to load in two seconds or less. After a three second load time, up to 40% will abandon your site.

What about your mobile website performance? Do you have a mobile website?  Slow load time is the #1 issue for mobile websites. 60% of mobile web users have had a problem in the past year when accessing a website on their phone and slow load time was the number one issue — experienced by almost three-quarters of those who had a problem. 51% of mobile web users also complained of mis-formatted content, and 43% complained of actions and links that did not work. More and more online searchers are searching from their mobile device. How does your website perform on a mobile device?

HOW IS YOUR WEB SITE PERFORMANCE AFFECTING YOUR CUSTOMERS’ EXPERIENCE?

See how Lercher Media Works can help increase your sales by increasing your website’s performance with a website maintenance plan (http://lerchermediaworks.com/websitemaintenance.php) and increase your search engine visibility (http://lerchermediaworks.com/seo.php) with a SEO plan.

Click Here (http://lerchermediaworks.com/mobilewebsitedevelopment.php) and see how Lercher Media Works can help you achieve a great looking functional mobile website that is fast and display across all mobile devices.

Website Design in Today’s Market

More than ever, a business should have a high impact website that’s backed with a proper organized Internet Marketing plan.  Just having a website these days is not good enough for an online presence or as a lead generation source.  Website Design is a key element to any internet marketing plan.

In today’s market, 97% of all consumers now use online media when searching for a product and/or services in their local area. The average online searcher expects for your website to load in two seconds or less, and once on your website you have 3 seconds to capture their attention within the visual pan. With the introduction of Google Instance, a tool for previewing a website within the search engine, website design has also been bumped up in carrying weight for the search engine results pages.

These numbers and observations say one thing. For a business to have a successful internet marketing plan the first step is to have a processional developed, high impact, and lead generation geared website. At Lercher Media Works that’s exactly what we offer.  In a recent study, 76% of consumers want a website that makes it easy to find what they want.  Lercher Media Works offers a complete website with a clear navigation and structure that are designed and built for ranking in the search engines and   generating leads for you and your business.

Does your current website attract customers? Test your site today with Lercher Media Works’ 8 ways to test a website as a lead generation source.
http://lerchermediaworks.com/8waystotestyoursite.php

Current Specials!
25% Website Design Special for Searcy Arkansas:
http://lerchermediaworks.com/website-design-searcy.php

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Lercher Media Works offers complete custom packages at great prices. Contact Us Today to receive Special Savings for your area only found here at Lercher Media Works.