Bing Will Roll Out Their Mobile Friendly Ranking Algorithm In The Upcoming Months

mobile-smartphone-algorithm-seo-ss-1920-800x450Following Google’s lead, Bing announces they will launch a mobile friendly algorithm, but this one won’t be any Mobilegeddon.

Bing has announced they will be introducing their own version of mobile friendly ranking signals in the upcoming months. With that, Bing explained how they determine if a web page is mobile friendly, when they will add the mobile friendly label to your site and what tools they have to help webmasters ensure their sites are mobile friendly.

Unlike Google, Bing has not specified a date for when the mobile friendly algorithm will launch. Instead, Bing is taking a slower approach to it, in order to make sure to get webmaster feedback along the way. Bing team told me that they are doing this in order to better communicate the changes, over time, before it happens, to reduce potential anxiety with this change.

Bing has seen a shift in the mobile space in the past year and has focused their efforts over that time in building out mobile friendly factors for Bing mobile search.

Performance Matters

Website Page Responce TimeIn today’s world speed is everything. From finding a phone number to searching for a product or service online, the results must be fast. Whether a search is conducted on the go using a mobile device or at home from the comfort of your living room on a laptop, results time can be the difference in generating a lead or helping your competitor increase their business.

Even small numbers can have a big impact on your business. Let’s first start with the basics — availability: how available is your site to your visitors and potential customers?  Does your website rank on Google page one? If so, where on page one, at the top within the first 5 results? The first step in attracting potential customers is visibility. Your website, just like your business, must be advertised. Having your website rank within page one of Google can increase your website traffic by double if not more.  

It’s not good enough for your site just to be available — it also has to be fast. A study by the Aberdeen Research Group found that the average impact of a one-second delay meant a seven percent reduction in conversions.

The average online shopper expects your pages to load in two seconds or less. After a three second load time, up to 40% will abandon your site.

What about your mobile website performance? Do you have a mobile website?  Slow load time is the #1 issue for mobile websites. 60% of mobile web users have had a problem in the past year when accessing a website on their phone and slow load time was the number one issue — experienced by almost three-quarters of those who had a problem. 51% of mobile web users also complained of mis-formatted content, and 43% complained of actions and links that did not work. More and more online searchers are searching from their mobile device. How does your website perform on a mobile device?

HOW IS YOUR WEB SITE PERFORMANCE AFFECTING YOUR CUSTOMERS’ EXPERIENCE?

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Mobile World!

In Today’s Market, your website is your online store front.  More and more web user are researching and viewing website from their mobile device. In a recent survey, more than 80% of mobile web users would access websites more often from their phone if the experience was as fast and reliable as it is at home. Those age 21 – 44 and heavier mobile web users are the groups that would most likely access mobile websites much more often if performance was better.

Is your website performing to mobile users’ expectations? Do you have a mobile website?

Visit us to see the Top 10 Reasons why your website should go mobile.
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See how we can help you by Contacting Us Today and receive Special Savings only found here at Lercher Media Works.